expand your School's reach
Craft effective marketing and communication plans to amplify your school’s unique mission and reach. This cohort offers strategy sessions and practical tools to engage your community, communicate your values, and connect with key audiences. Attendees will receive hands-on guidance to develop actionable plans and learn tools that elevate marketing impact. Returning attendees may choose an advanced track to delve deeper into specific areas. Indicate your level choice during registration. Join us to transform your marketing—register today!
Please Note: Sessions for BPI 2025 are still being finalized. The sessions listed below are examples from 2024 and may be subject to change, but they provide a preview of the types of learning experiences you can expect.
example sessions
Session #1:
Data-based Persona Building
The efforts of Admissions and Marketing are a balance between art and science. We will start with the basics of how to analyze the story your data is telling. We will explore how understanding the data can help make your load lighter as we establish projections, personas, and potential barriers to overcome.
Deliverable
Establish a list of personas and common character traits of each persona.
Session #2 :
Strategic Marketing
In this session, we will take the next steps and explore how to personalize the messages our personas need. We will consider a communication sequence that propels your funnel to take the next step. From storytelling to segmentation to subject lines—we will help you communicate a message worth reading.
Deliverable
Create a list of things to consider when developing your communication plan and email segmentation
Session #3:
It’s Tool Time
In this session, we will explore the dozens of technological tools that can be used by our Marketing and Admissions teams. From SalesMsg to ChatGPT to Typeform, we will learn how technology can further our efforts. Integration and automation can enhance, but not replace, personalization.
Deliverable
Develop a list of tools to use and the benefits they provide
Session #4:
Same story, Different way
In this session, we will explain how we used a portrait of a graduate + senior spotlights to develop content pillars that supported the storytelling throughout our enrollment season. We will explore how we can multiply our productivity through sharing content on storytelling platforms.
Deliverable
Develop a storytelling content pillar structure to use for the rest of the school year
Session #5:
Mission-Fit Selectivity
In this session, we will discuss the art and science of selection in the Admissions process. With our school’s mission in mind, we will collaborate on how to best shape the culture of our schools with data-based Admissions operations and decisions.
Deliverable
Create or revise a tour/interview exit sheet that reflects mission, values, and barriers
Faculty
Angela Webster
Marketing Manager | Wheaton Academy, West Chicago, IL
Currently serving as the Marketing Manager at Wheaton Academy. Her career began as a graphic designer at a design and marketing firm, helping clients communicate their needs with beautiful simplicity. She learned to code, build websites, and maximize digital marketing strategy. After supporting our marketing efforts for several years, Angela now leads our marketing department at Wheaton Academy—overseeing our digital, video, and print needs with intention and strategy.
Brittany Klenke
Vice Principal of Enrollment | Wheaton Academy, West Chicago, IL
Currently serving as the Vice Principal for Enrollment at Wheaton Academy. Upon graduating from Wheaton College, Brittany taught high school English and led various student life activities at Wheaton Academy for years. She transitioned to the Director of Admissions role before overseeing both Admissions and Marketing in her current role. She serves on the administrative leadership team, ensuring enrollment efforts both solidify and further the school’s mission.