expand your School's reach
Discover strategies to attract and retain families while amplifying your school’s mission and community engagement. This cohort focuses on aligning admissions and marketing efforts through data-driven insights, best practices in family engagement, and communication strategies that resonate with your audience. Participants will develop actionable plans, refine enrollment pipelines, and learn practical tools to elevate their marketing impact.
For returning attendees, select the advanced track to dive deeper into innovative strategies and specialized topics. Indicate your track preference in your registration. Register today to transform your admissions and marketing approach!
Please Note: Sessions for BPI 2025 are still being finalized. The sessions listed below are examples from 2024 and may be subject to change, but they provide a preview of the types of learning experiences you can expect.
2025 sessions
Session #1:
Let your mission be your guide
The efforts of Admissions and Marketing are a balance between art and science. We will start with the basics: how understanding your school’s mission and your school’s data can help make your load lighter. We will discuss key metrics, key funnel management, and key targets for success.
Deliverable
Brittan
PRESENTER
Amy Hogan
Session #2 :
Mission-Fit Selectivity
In this session, we will discuss the selectivity required throughout the Admissions process. With our school’s mission in mind, we will collaborate on how to best shape the culture of our schools with data-based Admissions process, operations, and decisions.
PRESENTER
Kim Norbeck
Session #3:
Event Planning
In this session, we will brainstorm, collaborate, and evaluate our existing Admissions event offerings to ensure our open houses, tours, and events are successfully engaging our Admissions funnels.
PRESENTERs
Amy Hogan and Kim Norbeck
Session #4:
Parent Ambassador Program 101
In this session, we will explain how Wheaton Academy built our parent ambassador program to nurture networking and establish connection within new families. We will discuss strategies for both recruitment and retention—the key to enrollment health.
PRESENTER
Sally Strzalka
Session #5:
Same Story, Different Way
In this session, we will explain a practical project you could tackle in the summer months: storytelling content pillars. These pillars can carry your communication needs through the enrollment season. We will explore how we can multiply our productivity through sharing content on multiple storytelling platforms.
PRESENTERs
Amy Hogan and Angela Webster
Dive Deeper sessions
Session #1:
Data-based Persona Building
The efforts of Admissions and Marketing are a balance between art and science. We will start with the basics of how to analyze the story your data is telling. We will explore how understanding your school’s mission and your school’s data can help make your load lighter as we establish projections, personas, and potential barriers to overcome. We will then consider a communication sequence that propels your funnel to take the next step.
Deliverable
Brittan
PRESENTER
Brittany Klenke
Session #2 :
It's Tool Time
In this session, we will explore the dozens of technological tools that can be used by our Marketing and Admissions teams. From SalesMsg to ChatGPT to Typeform, we will learn how technology can further our efforts. Integration and automation can enhance, but not replace, personalization.
PRESENTER
Angela Webster
Session #3:
Parent Ambassador Program 101
In this session, we will explain how Wheaton Academy built our parent ambassador program to nurture networking and establish connection within new families. We will discuss strategies for both recruitment and retention—the key to enrollment health.
PRESENTER
Sally Strzalka
Session #4:
Same story, Different way
In this session, we will explain how we used a portrait of a graduate + senior spotlights to develop content pillars that supported the storytelling throughout our enrollment season. We will explore how we can multiply our productivity through sharing content on storytelling platforms.
PRESENTERs
Angela Webster and Brittany Klenke
Session #5:
Protecting the Culutre of your school
In this session, we will learn from each other as we discuss how we tackle some of the toughest parts of admissions and marketing—selectivity, storytelling, parent partnership, and effective Admissions events. We will end our time together with practical takeaways and refreshed perspectives.
PRESENTERs
Brittany Klenke and Kim Norbeck
Faculty
Brittany Klenke
Vice Principal of Enrollment | Wheaton Academy, West Chicago, IL
🎓 Educational Background
Wheaton College — B.A. in English
💼 Professional Experience
Brittany is the Vice Principal of Enrollment at Wheaton Academy, where she oversees Admissions and Marketing to support and further the school’s mission. A former high school English teacher and leader of student life activities at Wheaton Academy, Brittany transitioned to Director of Admissions before taking on her current role. She also serves on the administrative leadership team, where she ensures that enrollment strategies align with the Academy’s values and goals.
💬 Personal Message
Brittany is dedicated to nurturing a mission-centered community at Wheaton Academy, believing that each enrollment decision impacts the school’s culture and purpose. Her commitment to excellence and growth in enrollment is inspired by her years as both a teacher and administrator within the Academy.
Amy Hogan
Director of Admissions | Wheaton Academy, West Chicago, IL
🎓 Educational Background
University of Texas, Arlington, BS in Interdisciplinary Studies, with specialization in English, Teaching Certification K-8
💼 Professional Experience
Amy Hogan, a former elementary education teacher, now serves as the Director of Admissions at Wheaton Academy. With experience as the Women’s Bible Study Coordinator at a local church, Amy brings a strong background in both education and community engagement. In her current role, she leads the admissions process, overseeing tours, interviews, and onboarding for over 200 families each year.
💬 Personal Message
Amy is passionate about making each family’s experience at Wheaton Academy welcoming and meaningful. She believes that the admissions process is a vital first step in building the Academy’s mission-centered community and is committed to guiding families as they consider joining the Wheaton Academy family.
Kim Norbeck
Director of Admissions | Wheaton Christian Grammar School, Winfield, IL
🎓 Educational Background
Taylor University, BS in Elementary Education; Christian School Endorsement
💼 Professional Experience
Kim Norbeck is the Director of Admissions at Wheaton Christian Grammar School, where she has led the admissions process for 14 years. A former elementary teacher, Kim taught second grade and provided educational therapy for students with individualized needs before transitioning to her role in admissions. Her leadership supports one of the largest K-8 Christian schools in the Midwest, where she works closely with families and students to guide them through the admissions journey.
💬 Personal Message
Kim is dedicated to fostering a welcoming admissions experience that reflects Wheaton Christian Grammar School’s commitment to Christian education. Her passion for helping families find a school community that supports each child’s unique learning journey is evident in her work with each new family.
Sally Strzalka
Parent Ambassador Coordinator | Wheaton Academy, West Chicago, IL
🎓 Educational Background
Rush University, B.S. in Nursing
Registered Nurse
💼 Professional Experience
Sally built the Parent Ambassador Program at Wheaton Academy over five years ago. Sally brings a background in healthcare to her role in education. Formally trained as a nurse, she spent her career providing patient care and mastering quick decision-making. She transitioned into education first as a school nurse and then as coordinator, where she uses her expertise to develop programs that address key community needs.
💬Personal Message
Dedicated to supporting families, Sally combines her healthcare background with a passion for education to create meaningful solutions that strengthen the Academy’s community. Her goal is to foster a welcoming and supportive environment where each family feels valued and connected.
Angela Webster
Marketing Manager | Wheaton Academy, West Chicago, IL
🎓 Educational Background
Wheaton College, B.A. in English
💼 Professional Experience
Angela serves as the Director of Marketing at Wheaton Academy, where she leads digital, video, and print marketing with intention and strategic vision. She began her career as a graphic designer at a design and marketing firm, where she honed her skills in creating clear, impactful visuals to meet client needs. Along the way, she expanded her expertise to include coding, website development, and digital marketing strategy. After several years supporting Wheaton Academy’s marketing, Angela now oversees the department’s full suite of communication channels.
💬 Personal Message
Angela is dedicated to enhancing Wheaton Academy’s mission through thoughtful, well-crafted marketing. With a commitment to clarity and creativity, she seeks to communicate the Academy’s values in a way that resonates and inspires both current and prospective families.
Amy Hogan
Director of Admissions | Wheaton Academy, West Chicago, IL
Currently serving as the Director of Admissions at Wheaton Academy. Formally trained as an Elementary education teacher, Amy spent the first part of her career in the classroom and leading a weekly Bible study as the Women’s Bible Study Coordinator at a local church. Now, she leads the Admissions process at Wheaton Academy—conducting tours, interviews, and enrollment onboarding for over 200 families annually.